Download
Install Grald, then let the website hand traffic into the app cleanly.
This page is the handoff point between web acquisition and the native experience.
iPhone
Clean install flow
Use App Store install flows, smart banners, and future Universal Links so the same URL can land on web or app.
Open App StoreAndroid
Clean install flow
Use Google Play as the Android install destination, then verify App Links so campaign pages can open the app directly.
Open Google PlayWeb and app should share URLs
Configure Universal Links and Android App Links so campaign, shop, and content URLs can open the app when it is installed and fall back to the site when it is not.
Do not duplicate the core product on web
The website should educate, rank, and convert. The app should own scan capture, streaks, and subscription value.