Download

Install Grald, then let the website hand traffic into the app cleanly.

This page is the handoff point between web acquisition and the native experience.

From shop

Track Daily Topical Kit in the app after install.

You started from the topicals lane. Finish the handoff by installing Grald and keeping the routine data in one place.

iPhone

Clean install flow

Use App Store install flows, smart banners, and future Universal Links so the same URL can land on web or app.

Open App Store

Android

Clean install flow

Use Google Play as the Android install destination, then verify App Links so campaign pages can open the app directly.

Open Google Play

Web and app should share URLs

Configure Universal Links and Android App Links so campaign, shop, and content URLs can open the app when it is installed and fall back to the site when it is not.

Do not duplicate the core product on web

The website should educate, rank, and convert. The app should own scan capture, streaks, and subscription value.